It looks like it is old news, reported back at 2010 by Barry Schwartz from Search Engine Land*. But it is the first time I came across. And I like it!
After we bought our house, the first thing my husband did was hire a landscaping company to cut our grass. There was not too much thought that went into this. A guy who was doing our next door neighbour was hired on the spot without any question to come and do the work every other week. We have been using them more than a year. Good service. No problem. Everybody happy….until couple days ago.
I got a postcard of a local landscaping company in the mail. College Fund Landscaping offers its services at a competitive price. Their postcard got my attention because they offered things that their competitors did not.
They provide yearly scholarships to local students. Their tag line is “Cutting Grass To Send Local Kids To Class” I think this is an amazingly creative way of differentiating yourself from your competitors . On top of that, they offer online billing…should I switch?
Like many organizations, SystemID Warehouse has been successful utlizing catalog as their lead and sales tool for years. However I took the opoortunity to create a conversation piece that would link our print catalog to our website. The print catalog will create awareness, online catalog will create interest and desire and our website will close the deal..action. Here is from offline to online catalog strategy.
Almost 3 years ago in the middle of the night, I read about this code that you can take picture of with your phone and it will take you to this amazing online experience. I am IMed our CTO at Thru, LLC. I was excited. I wanted to share this cool concept with a techy. A couple of months later, I am working for SystemID Warehouse, barcoding hardware and solution provider. Now, I had the people who knew all about this cool 2D barcode – QR Code.
Then I started seeing it everywhere. Every magazine I read had an ad with a QR code. Every collateral I touched had a QR code. I was excited to see it until I scanned it. The main purpose to use a QR code in your marketing collateral is to bridge the gap between the print and online experience. However, the post scan experience is disappointing the majority of the time and there is an on-going discussion about the effectiveness of QR code usage in marketing campaigns.
I hear a lot of ummm and arrr, but when it is done right, QR codes play an important role in your campaign. Recently I came across “Couple Up to Buckle Up”, a campaign for Scandinavian Airlines. This is an amazing email campaign that uses QR codes that offer a creative post scan experience.