Strong brands are not all things to all people.
2009 June 1
“Sometimes it’s important to be provocative. You need to be willing to get your message across—ensuring people will listen even if they don’t agree. Strong brands are not all things to all people; they are willing to take a stand and say what they believe”
By Marketing Profs (http://www.marketingprofs.com/chirp/2009/38/commercial-break-trust-condoms-one-love/?adref=tweetmeme)
