Comments on: Lead Generation = Dialogue between people http://octopusjuice.wordpress.com/2009/06/07/lead-generation-dialogue-between-people/ Tue, 13 Oct 2009 07:24:46 +0000 http://wordpress.com/ hourly 1 By: Aslihan Ayan http://octopusjuice.wordpress.com/2009/06/07/lead-generation-dialogue-between-people/#comment-336 Aslihan Ayan Mon, 08 Jun 2009 18:10:00 +0000 http://octopusjuice.wordpress.com/?p=188#comment-336 I will debate that any CRM technology - which I have only experience with Salesforce.com - will be a tool, to track these conversations / activities. With salesforce + Appexchange partners, you can create, monitor and tweek these conversations to make sure you have an effective lead generation program. The reason why I write this blog entry was, in my opinion there is no clear and agreed upon definition of what is a marketing lead and sales lead. Some organizations will choose to cut corners with creating and nurturing these conversations between them and their leads. In my opinion this cost them the sales. I will debate that any CRM technology – which I have only experience with Salesforce.com – will be a tool, to track these conversations / activities. With salesforce + Appexchange partners, you can create, monitor and tweek these conversations to make sure you have an effective lead generation program.

The reason why I write this blog entry was, in my opinion there is no clear and agreed upon definition of what is a marketing lead and sales lead. Some organizations will choose to cut corners with creating and nurturing these conversations between them and their leads. In my opinion this cost them the sales.

]]> By: Timothy McDonald http://octopusjuice.wordpress.com/2009/06/07/lead-generation-dialogue-between-people/#comment-335 Timothy McDonald Mon, 08 Jun 2009 01:14:00 +0000 http://octopusjuice.wordpress.com/?p=188#comment-335 Pretty interesting read...I'd be interested in seeing how to implement the use of salesforce or act or any CRM solution in order to position that kind of reasoning in front of sales organizations in media, especially converging media. Pretty interesting read…I’d be interested in seeing how to implement the use of salesforce or act or any CRM solution in order to position that kind of reasoning in front of sales organizations in media, especially converging media.

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