Bargin in print advertising: Run-Of-Paper

When the  publication is at deadline, rather than filling an empty spot with a filler copy, they will prefer to sell this spot at a bargin price. This provides an opportunity for small to mid size companies to advertise their products and services at a more achieveable rate.

Bargain Advertising

Offer  to pay 50% of the published rate when one of those empty spots come up in the future.  Spend the ad copy and graphics with a check sothey are ready to run your ad, when they are at deadline.