Twitter – rising above the chit chat

Uses of Twitter:

• Branding & Awareness—employing Twitter in creative ways to increase awareness around a product, person (celebrity) or business
• Building Community—creating a strong community of followers that ultimately help drive business objectives and bring in new customers
• Customer Service—using Twitter to successfully engage with customers needing help
• Prospecting—creating demand and pinpointing potential customers needing the type of solution your product offers
• Selling—driving online and offline sales by using Twitter to post promotions, discounts and offers
• Fundraising—using Twitter to spread the word about important causes

Measuring Twitter

• Analyzing Web traffic data
• URL tracking services (such as bit.ly)