Social Media Workshop For Business with Giovanni Gallucci

I have all these new year resolutions…Not like the ones I know from get-go I will not be able to do, like “loosing weight”. But more realistic ones.One of these resolutions that made the list,  is participating networking/ educational events.

When Yellow7 ( Texas-based internet media company) offered the Social Media Bootcap with Giovanni Gallucci, I signed up immediately. The best description that I have for Giovanni  is actually the words he chooses to describe himself also: Internet journeyman. Although he is currently focusing on his professional photographer career, he had so much to share about his social media experience. Part of the presenation was informational, other part…little scary:) If interested, he hosts his slides on SlideShare.

My main expectation from this workshop was to get some takeways that I can add to the social media strategy at my current employment, SystemID Warehouse.  SystemID Warehouse is in a  B2B environment. We are a reseller for barcode scanners, barcode printers, barcode labels, barcoding solutions like inventory control, asset tracking….Not really so social-media friendly I might say So I needed ideas and examples of how companies where using social media for their marketing and customer services.

Although I was not really suprised, most of the workshop content applied to personal branding and B2C marketing.  There were definely tips I can apply to our online marketing efforts, especially the video and image optimization suggestions. But how does B2B use social media? Take blog out of the equation…any business will benefit from blogging. The social media channels, like Facebook, Google+, Twitter are the ones I am curious about.

Hoping to get answers at BlogWell - sponsored by SocialMedia.org - an event about how big brands use social media.