Expert Interview Series By ReachLocal

I came across Expert Interview series by ReachLocal.  There had a great format that not only gives you intro and insight into the topics they cover, but I loved the section about the examples they shared.

CC Chapman from cc-chapman.com, talked about Goruck.com- sells more than backpacks. Thru Content Marketing, the organization created a culture and loyal followers around their product. his book: Content Rules.

Jason Falls  from socialmediaexplorer.com, mentioned  Miss. Shirley’s Cafe. They used Foursquare and over 3 month period, they drive  427% more traffic to their cafe. ”If you come in here on Sunday and you are the mayor of the location, then  you don’t need to wait for your table.”