Going green with O2O Catalog Strategy
February 28, 2012
Like many organizations, SystemID Warehouse has been successful utlizing catalog as their lead and sales tool for years. However I took the opoortunity to create a conversation piece that would link our print catalog to our website. The print catalog will create awareness, online catalog will create interest and desire and our website will close the deal..action. Here is from offline to online catalog strategy.
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