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	<title>"Ashley" Aslihan Ayan &#187; Marketing</title>
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		<title>"Ashley" Aslihan Ayan &#187; Marketing</title>
		<link>http://octopusjuice.wordpress.com</link>
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		<item>
		<title>Offer free placemats for their tables and trays</title>
		<link>http://octopusjuice.wordpress.com/2009/07/15/offer-free-placemats-for-their-tables-and-trays/</link>
		<comments>http://octopusjuice.wordpress.com/2009/07/15/offer-free-placemats-for-their-tables-and-trays/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 08:00:05 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/?p=227</guid>
		<description><![CDATA[It might not be for every business but still for some, it can be a great marketing idea. Approaching your neighborhood resturants, sandwich shops, pizza parlors and offering to pay for their placemats for their tables and trays or napkins, will provide you a oportunity to promote your business. You can design with your company name &#8211; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=227&subd=octopusjuice&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://octopusjuice.wordpress.com/2009/07/15/offer-free-placemats-for-their-tables-and-trays/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aslihan Ayan</media:title>
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		<item>
		<title>Eco-Friendly Marketing &#8211; Adopt A Highway</title>
		<link>http://octopusjuice.wordpress.com/2009/07/13/eco-friendly-marketing-adopt-a-highway/</link>
		<comments>http://octopusjuice.wordpress.com/2009/07/13/eco-friendly-marketing-adopt-a-highway/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 19:43:35 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[free]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/?p=209</guid>
		<description><![CDATA[


Adopt a Highway

Due to slow economy, almost every business is seeking ways to save money. These budget cuts hit their marketing initiatives too. The increasing awareness of environmental-friendliness lead to this  creative idea which will
- Save money
- Make you smile
- Differentiate your organization from others.
It&#8217;s a free and easy way for groups to help their communities and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=209&subd=octopusjuice&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://octopusjuice.wordpress.com/2009/07/13/eco-friendly-marketing-adopt-a-highway/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Aslihan Ayan</media:title>
		</media:content>

		<media:content url="http://www.dalaah.com/images/aah_roadsign.jpg" medium="image">
			<media:title type="html">Adopt a Highway</media:title>
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	</item>
		<item>
		<title>Does not matter what industry you are in&#8230;</title>
		<link>http://octopusjuice.wordpress.com/2009/03/29/does-not-matter-what-industry-you-are-in/</link>
		<comments>http://octopusjuice.wordpress.com/2009/03/29/does-not-matter-what-industry-you-are-in/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 23:00:29 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/?p=96</guid>
		<description><![CDATA[How many people you know are on facebook or linkedin or twitter or have a blog? Each organization, small or large, local or international, have employees that are on some type of social media.  It does not matter which industry you are in, your organziation has to be there also. Actively.  
What are you missing if  you choose not to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=96&subd=octopusjuice&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://octopusjuice.wordpress.com/2009/03/29/does-not-matter-what-industry-you-are-in/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Aslihan Ayan</media:title>
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	</item>
		<item>
		<title>&#8220;One shinny and One Recycled&#8221;</title>
		<link>http://octopusjuice.wordpress.com/2009/03/13/one-shinny-and-one-recycled/</link>
		<comments>http://octopusjuice.wordpress.com/2009/03/13/one-shinny-and-one-recycled/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 01:18:07 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[green]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/?p=78</guid>
		<description><![CDATA[I was reading a post from MarketInsights. Loved their analogy on recycling your email campaigns. Probabaly this will apply all sort of campaigns as long as they were successful.
It makes so much sense for companies  recycle and reuse their marketing material. Assuming that they actually put the time and effort to create a value for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=78&subd=octopusjuice&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Aslihan Ayan</media:title>
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	</item>
		<item>
		<title>I Love Twitter</title>
		<link>http://octopusjuice.wordpress.com/2009/03/12/i-love-twitter/</link>
		<comments>http://octopusjuice.wordpress.com/2009/03/12/i-love-twitter/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 03:42:13 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[Just...]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/?p=74</guid>
		<description><![CDATA[I know it is bad but I am new to Twitter. Did not see too much value in it for a long time. Now, i can not believe what I was missing. It is such an amazing tool. I am reading what Ann Handley (@MarketingProfs) is currently reading. I am getting exposed to the people who have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=74&subd=octopusjuice&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://octopusjuice.wordpress.com/2009/03/12/i-love-twitter/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Aslihan Ayan</media:title>
		</media:content>
	</item>
		<item>
		<title>Listen, Learn and Evolve</title>
		<link>http://octopusjuice.wordpress.com/2009/03/11/listen-learn-and-evolve/</link>
		<comments>http://octopusjuice.wordpress.com/2009/03/11/listen-learn-and-evolve/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 19:17:19 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/?p=71</guid>
		<description><![CDATA[So many people are engaging sort of social media, most B2B companies are not seeing the value of it for their marketing efforts. You can not look at it from an ROI standpoint, but more from a customer engagement standpoint. It is a great tool to educate or to get feedback from your customers.
Social media relies on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=71&subd=octopusjuice&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://octopusjuice.wordpress.com/2009/03/11/listen-learn-and-evolve/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Aslihan Ayan</media:title>
		</media:content>
	</item>
		<item>
		<title>Marketing &#8211; first to cut during recession ?</title>
		<link>http://octopusjuice.wordpress.com/2009/03/11/marketing-first-to-cut-during-recession/</link>
		<comments>http://octopusjuice.wordpress.com/2009/03/11/marketing-first-to-cut-during-recession/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 04:05:33 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/?p=67</guid>
		<description><![CDATA[I had a conversation with one of my friends couple days ago. We discussed if marketing is a  luxury for companies or not. We are both worked in marketing department, but had different views.
Every company have 2 major goals:  reduce cost and increase revenue. Especially during recession, reducing cost gains more importance. Small or enterprise, every company  are looking [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=67&subd=octopusjuice&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://octopusjuice.wordpress.com/2009/03/11/marketing-first-to-cut-during-recession/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Aslihan Ayan</media:title>
		</media:content>
	</item>
		<item>
		<title>Your Logo speaks volumes.</title>
		<link>http://octopusjuice.wordpress.com/2009/02/22/your-logo-speaks-volumes/</link>
		<comments>http://octopusjuice.wordpress.com/2009/02/22/your-logo-speaks-volumes/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 03:49:26 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/2009/02/22/your-logo-speaks-volumes/</guid>
		<description><![CDATA[In a second, you impress your customers with your branding; you tap into their emotions and etch yourself to their memory.

A logo shows that you are committed to both your business and to your clients. Your investment in establishing a brand indicates that you are in business and will not be going anywhere. Potential clients [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=29&subd=octopusjuice&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://octopusjuice.wordpress.com/2009/02/22/your-logo-speaks-volumes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Aslihan Ayan</media:title>
		</media:content>
	</item>
		<item>
		<title>Bring the love back</title>
		<link>http://octopusjuice.wordpress.com/2008/07/09/bring-the-love-back/</link>
		<comments>http://octopusjuice.wordpress.com/2008/07/09/bring-the-love-back/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 22:29:21 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[Just...]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/?p=21</guid>
		<description><![CDATA[

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=21&subd=octopusjuice&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://octopusjuice.wordpress.com/2008/07/09/bring-the-love-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Aslihan Ayan</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/D3qltEtl7H8/2.jpg" medium="image" />
	</item>
		<item>
		<title>Lead Generation</title>
		<link>http://octopusjuice.wordpress.com/2007/12/27/lead-generation/</link>
		<comments>http://octopusjuice.wordpress.com/2007/12/27/lead-generation/#comments</comments>
		<pubDate>Thu, 27 Dec 2007 20:18:26 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[lead]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/2007/12/27/lead-generation/</guid>
		<description><![CDATA[Lead Scoring: is a method of qualifying the value of leads, or prospect assets based on their expected valus (EV).
EV = S x P (S=Opportunity Size &#38; P=Probability of purchase)
Lead Nurturing: is a series of communications to build awareness and trust, and maintain contact until the prospect is ready to talk to a salesperson. A [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=16&subd=octopusjuice&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://octopusjuice.wordpress.com/2007/12/27/lead-generation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Aslihan Ayan</media:title>
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