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	<title>"Ashley" Aslihan Ayan &#187; sem</title>
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		<title>"Ashley" Aslihan Ayan &#187; sem</title>
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		<title>Key Insights Analysis (KIA)</title>
		<link>http://octopusjuice.wordpress.com/2009/03/02/key-insights-analysis-kia/</link>
		<comments>http://octopusjuice.wordpress.com/2009/03/02/key-insights-analysis-kia/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 02:52:10 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[SEO - Search Engine Optimization]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/?p=61</guid>
		<description><![CDATA[I use Google Analytics for my website.
Site Overlay (Click Density Analysis): is a powerful feature in Google Analytics. It provides insights into how your visitors interact and navigate your website. You can understand which content is found interesting by your visitors.
Goals (Task Completion Rates): is the primary metric for measuring how well your site fulfills [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=61&subd=octopusjuice&ref=&feed=1" />]]></description>
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			<media:title type="html">Aslihan Ayan</media:title>
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		<title>What are your metrics when measuring the success of your website?</title>
		<link>http://octopusjuice.wordpress.com/2009/02/28/what-are-your-metrics-when-measuring-the-success-of-your-website/</link>
		<comments>http://octopusjuice.wordpress.com/2009/02/28/what-are-your-metrics-when-measuring-the-success-of-your-website/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 23:12:25 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[SEO - Search Engine Optimization]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/?p=59</guid>
		<description><![CDATA[It is a challenging  experience to measure the success of  your website. There are common metrics that are used by management to justify the investments made to their website.
1- Page Views: More or less&#8230; which one is better? Does high page views mean success? Using page views as one of your metrics can be misleading. A visitor might not find [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=59&subd=octopusjuice&ref=&feed=1" />]]></description>
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			<media:title type="html">Aslihan Ayan</media:title>
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		<title>SEO vs SEM</title>
		<link>http://octopusjuice.wordpress.com/2009/02/22/seo-vs-sem/</link>
		<comments>http://octopusjuice.wordpress.com/2009/02/22/seo-vs-sem/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 04:11:20 +0000</pubDate>
		<dc:creator>Aslihan Ayan</dc:creator>
				<category><![CDATA[SEO - Search Engine Optimization]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://octopusjuice.wordpress.com/?p=31</guid>
		<description><![CDATA[What is Search Engine Marketing (SEM)? 
Although Search Engine Marketing (SEM) and Search Engine Optimization (SEO) have been used interchangeably, there is a distinction. SEM is more a general term, which covers:
Search Engine Optimization (SEO): to modify a site and enhance so that it will be viewed as exceptionally relevant by search engines and will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=octopusjuice.wordpress.com&blog=443171&post=31&subd=octopusjuice&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aslihan Ayan</media:title>
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