Email Guidelines


junk-mail-2-1242464From:
There is a debate if the emails should come from a generic account such as info or sales, or more unique account.

Subject Line:
The subject line cannot mislead the recipient about the contents or subject matter of the message. You have only 3 seconds to get their attention. Make sure it is 30-40 characters including spaces (5-8 words) It should be time sensitive.

Footer:
This is a solicitation from XYZ. This email has been sent to you because you have previously contacted us or we have a prior business relationship. This email message has an opt-out provision. Once you opt out, your email address is removed from our database. XYZ will not share your email address with any other parties without your prior permission. 

Frequency:
Day of week and time of day needs to be tested. There is a no exact time or day that works for everyone.

Body:

  • Do not use “Click here”
  • Do not use excessive punctuation
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