When you are developing your email campaign, ask yourself if your content provides any value to your customers. Here are couple questions you can ask to yourself.
- What are the top 5 questions that your customers ask?
- What articles have you read recently that you found interesting?
- Who was the most interesting customer that you helped in the last 6 months? What make them interesting?
- What problems do you foresee your customers encountering this year? What will you be doing to solve this problem?