Dip your toe in the QR Code pond now so that when it is a standard, you’re ahead of the curve

Long before I have joined System ID Warehouse, I have been interested at QR Codes and its usage in marketing. Working for a barcode solutions and equipment provider, obviously gives me the opportunity to use this technology (actually a barcode symbology) in our barcode catalog and other marketing initiatives.

After chatting with one of our vendors today, I am more excited about this barcode symbology than ever before. Just in case if you don’t know what a QR Code is, it is perfect time to find out. With the increasing demand for several web-enabled mobile devices like Android, Ipad, Iphone; QR Codes are making a breakthrough in the US.

QR Code is a 2D barcode symbology that is readable by 2D barcode scanners and smartphones. Although it was initially used for tracking parts in vehicle manufacturing by Toyota, currently it is used in a much broader context. From a marketing perspective these codes have become mobile-friendly ways to point people in the offline space to online resources.

Here are some of the ways QR Codes has been used overseas:

  • This marketing campaign from Leo Burnett Hong Kong was designed to promote alternative music label Zoo Records in Hong Kong.
  • The world’s fourth largest automaker Hyundai is using QR Codes to advertise its new Elantra model (named the Avante in South Korea).

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