Great B2B (some potentially B2C) Email Campaign Tactics

Rainy Day

Weather Related Email Campaigns

I was reading Amy Garland’s article at Blue Sky Factory Blog . It is just a great idea to create promotions to the relevant conditions that your customers in.


The key take aways:
1- Collect subscribers’ demographic information
2- Segment your database to target subscribers
3- Monitor the weather & act quickly!

Anniversary Email Campaings

Gratitude Sells! Saying “thank you” is not enough. Show them how their support has made your organization better, and explain to them why you are so grateful.

Abandoned Shopping Cart Email Campaigns

You can recover lost sales by sending the customer one or more emails reminding them to complete the transaction. This is a great way to tap the power of true one-to-one marketing.


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